We promised: everything we do, we want to do it in a scientific and evidence based way.
So yes, this is a simple “flash mob” of beach cleaning in South Sardinia, Italy after a strong south-east wind blowing for a coupe of days. And this may have a strong scientific rationale.
Is it because removing more or less 1 pound of plastic may directly impact sea pollution? Well, KISS stands also for Keep It Simple, Stupid but we are not that naive. The truth is that there strong scientific evidences supporting that simply living the experience of beach cleaning (within a specific and properly planned educational programme) may positively and significantly impact participanants behaviour and self- consciousness. In a well conducted and detailed study Dr. Katherine Owens published in the Marine Pollution Bulletin (https://www.sciencedirect.com/science…) intriguing and strong results. The effects of being enrolled in a scientific information programme and beach clean-up initiatives were measured in a group of students. Obtained results were also compared with those achieved in a control group of students from the same school, but no included in the experimental initiative. Specific parameters on the level of consciousness and subsequent positive behaviours towards environment protection were measured and proved to be clearly improved in the experimental group. In a few words: collecting debris works. Enjoy our short videoclip